Free AdWords Training – AdWords tutorials from Google

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New to AdWords? Start here.

What you need to know about online marketing.

Online marketing is an investment in your business. This short video guide from Google AdWords will help make sure you’re equipped to invest your advertising dollars wisely and reach your marketing goals.

Create a campaign that reaches new customers.

To start showing AdWords ads, you need to create a campaign in AdWords. Learn how to build an AdWords campaign that’s specific to your business goals with this interactive video guide.

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AdWords basics.

Introduction to AdWords.

An introduction to AdWords. Learn how Google’s powerful online advertising tool can help you reach new customers and grow sales.

Campaign settings.

The Google Network is the term for all the places your AdWords ads can appear. Learn how the Google Search Network and the Google Display Network work to help your ads reach the right customers.

Budgets and bids.

Learn how to edit the daily budget for one of your AdWords campaigns.

Ads and ad groups.

Keeping your AdWords account organized is one of the keys to success with AdWords. Learn how to save time and reach the right customers by organizing your campaigns, ad groups, ads, and keywords properly.

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Measure your success.

Data and reporting.

Seeing lots of data and graphs in your AdWords account, but not sure where to begin? You’ll want to focus on the reports and statistics that matter to your business. These videos show you how.

Conversion tracking and ROI.

Find out if your AdWords investment is paying off with conversion tracking, a free AdWords tool that shows you what happens after a customer clicks on or views your ads.

Google Analytics.

Learn how to link Analytics to your AdWords account, giving you more insight into what happens after people land on your website.

http://madigan.marketing/free-adwords-training-adwords-tutorials-from-google/

Free AdWords Training – More ways to advertise

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AdWords – More ways to advertise.

Mobile advertising.

With AdWords, you can develop multiple types of ads to reach customers through smartphone and tablet search results, on Google Play, within mobile apps, or on mobile web browsers.

Remarketing.

Learn how to create a dynamic remarketing campaign in your AdWords account, with an airline as an example. You’ll also see how to get started on the feed, tag, and remarketing lists needed for dynamic remarketing.

Display advertising.

The Google Display Network makes it possible for you to show your ads on websites, mobile apps, and video that partner with Google — using a variety of ad formats like text, image ads, and more. These videos show you how.

Shopping campaigns & Google Merchant Center.

To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to set up your Merchant Center account, where you’ll make your product info available to appear across Google.

http://madigan.marketing/free-adwords-training-more-ways-to-advertise/

Free AdWords Training – Google’s Official Best Practices

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AdWords – Google’s Official Best Practices.

Create Effective Text Ads – Google Best Practices.

Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.

As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.

Making the Most of Display Advertising on the Google Display Network.

With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach these folks.

In this video series, we’ll show you how to deliver on consumers’ higher expectations and ultimately drive more leads and sales for your business. This video will cover:
1. How to set your display campaigns for success
2. How to reach the right audience at the right moment
3. How to match the message and bid to the moment
4. How to optimize for better display performance

Reach the Right Audience with Remarketing Lists for Search Ads (RLSA).

The Google Display Network makes it possible for you to show your ads on websites, mobile apps, and video that partner with Google — using a variety of ad formats like text, image ads, and more. These videos show you how.

Drive Offline Sales with Online Ads.

To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to set up your Merchant Center account, where you’ll make your product info available to appear across Google.

http://madigan.marketing/free-adwords-training-googles-official-best-practices/

Free Facebook Training

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Facebook for Business

Facebook Advertising Tutorials.

Learn how to advertise on Facebook. Get an overview of Facebook Pages and Ads, experiment with ad targeting to reach the right audience, see how conversion tracking can help measure the impact of your Facebook Ads, and hear best practices from Facebook for Business.

Facebook Product Info, Updates & Demos.

To help you achieve your business goals and discover the latest from Facebook, they’ve created this playlist with the latest updates about their advertising products.

Reach the Right Audience with Remarketing Lists for Search Ads (RLSA).

Remarketing Lists for Search Ads (RLSA) lets you reach people who have previously visited your website. It puts your ads in front of highly qualified customers when they search on Google.

When people leave your site without buying anything, for example, remarketing lists for search ads helps you connect with these potential customers when they continue looking for what they need on Google Search. You can set your bids, create ads, or select keywords keeping in mind that these customers have previously visited your website. Remarketing lists for search ads uses remarketing lists to enable these customizations.

Drive Offline Sales with Online Ads.

A customer’s interaction with you can start online and then finish in store. This video series will show you how to enhance and target your online ads to drive offline sales and how to optimize them for success. Google covers:
– How to set up your keywords to capture local searches
– How to enable location extensions for your ads
– How to reach customers near your location extensions
– How to measure the offline performance of your online ads
– And finally how to optimize your campaigns using those metrics

http://madigan.marketing/free-facebook-training-facebook-for-business/

Free LinkedIn Training

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LinkedIn for Business

LinkedIn Products.

Check out all the great tools on LinkedIn.

LinkedIn Tips.

Quick tips to get the most out of LinkedIn.

http://madigan.marketing/free-linkedin-training-linkedin-tutorials-for-business/

How to Get Your Business Listed on Google’s My Business

Google my Business is 100% Google owned – it is avaluable and free tool designed to help Australian customers search for local businesses.

With its regularly updated maps, great quality services and room for great-quality, Australian businesses; you should consider its worth. Small business owners (or large) can get listed on Google My Business, free of charge.

This is Google’s tool in helping businesses across Australia expand their digital presence. The reason Google My Business is so great is because – you increase your businesses’ exposure to customers and/or clients, increase your rankings in the Google search results (Search Engine Optimisation), shares your related and prized images plus allowing new and old customers to review the services or products you’ve provided. It has become simpler to use throughout the years and it can is located with the rest of your Google platforms.

As stated by Google, ‘Google My Business is a free tool that lets you manage how your local business appears across Google products, like Maps and Search. If you run a business that serves customers at a particular location, or you serve customers within a designated service area, Google My Business can help people find you. Verified businesses on Google are twice as likely to be considered reputable by users.’

So how do you land your business on Google’s ‘My Business’?

The process is simple and enjoyable. Being able to market your business (for free) should be a fun and pleasant experience. Simply, type into the search engine – ‘Google My Business’ and take a look at the search results.

After entering you search, click the highlighted links shown above. Occasionally, you will be led to a web page where you must sign into your businesses’ Google + and Gmail accounts. Once you have signed in, add a new location. A web page will soon pop up looking like this –

Now that you have been place onto this page titled, ‘add your location’, the procedure is easy. Follow the directions listed below for a proper, Search Engine Optimized Listing; performed by professional Lead Generation Specialists.

  1. Add your exact business name
  2. Add your businesses’ stress name – 123 Example Rd
  3. Fill in the suburb
  4. The State your businesses operates within
  5. Post Code
  6. Be sure to use your business phone number or customers can’t contact you
  7. Enter you’re the category your business is listed under – plumber, painter, roofer
  8. Make sure you copy the businesses’ website URL link and fill in your website details
  9. Answer if whether or not you deliver goods and services to your customers at their location.
  10. (If you answer no) Fill in your businesses’ location into the form and be as specific as possible.

After submitting your details, you will receive a verification code via mail in a week to a few weeks’ time. You will also receive the benefits of boosting your business through the Google search engine rankings, additional customers and/or clients and free marketing on Google. After receiving your verification code, return to your ‘my business page’ and punch in the digit code; this will verify your business listing. Read more about this topic by visiting – Google My Business.

http://madigan.marketing/how-to-get-your-business-listed-on-googles-my-business/