Free AdWords Training – Google’s Official Best Practices

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AdWords – Google’s Official Best Practices.

Create Effective Text Ads – Google Best Practices.

Expanded text ads are optimized for the screen sizes of the most popular smartphones. They feature two headlines, each with 30 characters, and one long 80-character description line. It’s a lot more space for you to highlight your products and services.

As you make the transition from standard text ads to expanded text ads, there are a couple of things to keep in mind.
+ Test multiple versions of expanded text ads,
+ Remember lessons learned from standard text ads,
+ Focus your ad tests on your headlines,
+ Leave your standard ads running.

Making the Most of Display Advertising on the Google Display Network.

With 90% reach across all internet users worldwide, the Google Display Network is the largest global display ad network across desktop and mobile to reach these folks.

In this video series, we’ll show you how to deliver on consumers’ higher expectations and ultimately drive more leads and sales for your business. This video will cover:
1. How to set your display campaigns for success
2. How to reach the right audience at the right moment
3. How to match the message and bid to the moment
4. How to optimize for better display performance

Reach the Right Audience with Remarketing Lists for Search Ads (RLSA).

The Google Display Network makes it possible for you to show your ads on websites, mobile apps, and video that partner with Google — using a variety of ad formats like text, image ads, and more. These videos show you how.

Drive Offline Sales with Online Ads.

To promote your products on Google, you’ll need to upload your products into Google Merchant Center and create a Shopping campaign in Google AdWords. Watch the video to learn how to set up your Merchant Center account, where you’ll make your product info available to appear across Google.


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